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Showing posts with label Promotional. Show all posts
Showing posts with label Promotional. Show all posts

Saturday, May 15, 2010

All You Need to Consider Before Selecting Promotional Gift Items

Promotional activities, if done correctly, can be very rewarding for any company. Most critical part is to decide the promotional merchandise correctly. Your choice should be based on the brand image of your company and according to your target audience's general taste. Promoting your company with utility promotional gifts like mugs, cups, pens and pencils, coasters, etc are a great way to get started. These items are available at a low cost and can be easily customised the way a company wants. They are extremely affordable when bought in a bulk. That is the reason why so many companies opt for the above mentioned items for their promotional activities.Mugs and pens are two functional items, best for promotional activities. These two items are versatile in nature. These can be used by all alike. We all might have used these promotional items sometime or the other. And at home, who hasn't sat with a promotional coffee mug at the breakfast table indulged in a gossip session? Or sat with a promotional tea cup to mull over and solve the newspaper puzzle?

Providing your customers with utility items is very important. Items like pens, mugs, coasters, etc are useful items that can be used in a work place and as well as in a household. The recipients will not only happily use them in their house or at workplace but will also like to show them to their friends or colleagues. This would further promote your products or services. Remember, more functional and attractive your promotional products are more exposure and publicity they will provide you. While electing these gifts it is important to first identify your target audience and also decide what type of promotion you are looking at. For identifying your target audience, categorise the kind of people who purchase your products or avail your services. Some of your clients will only be entitled to certain types of promotional gifts. When you are spending so much of money, time and energy, you want that every type of your customer should get the best possible item to ensure that they use them often and that too in front of other potential customers.

While selecting gift items you need to decide what kind of promotion you want. You want to distribute the gifts for free to your customers, or you want to give them along with a minimum purchase of your product or services or you want them to win those gifts. You can also give them as a complimentary gift along with your product. Like if you are launching a new coffee brand, you can distribute coffee mugs with them!

There are many ideas and products that can be customised and turned into useful and successful promotional gifts. You only need to consider the above mentioned factors to select the best products.

Sunday, May 9, 2010

Rugby Ball Stress Balls - An in Depth Look at These Popular Promotional Stress Balls

There are few low cost promotional products that can be printed in full colour and look so good. Stress balls can be! Rugby stress balls offer nice large print areas so the affect can be even better. Rugby stress relievers have been around for many years but advances in digital printing have made these popular shapes not just popular but very much sought after. Even if you and your business are not into Rugby, you will surely know of some customers that are. If you happen to have an interest in the sport than these are definitely a stress shape you should see!

Rugby ball stress toys are available in keyring size and also full size. The larger of the two measures in at 100mm x 60mm which fits into the average adult sized hand very well. The keyring size is 60mm x 36mm. Personally, I love stress ball keyrings because they are addictive. Put one on your keys and see if after a while you don't find yourself squeezing your stresses away.

Both the keyring size and the larger more popular size can be printed in full colour and I highly recommend that you do so. This will ensure you get the best results for your money. People like to look at attractive full colour pictures. What's more, the rugby stress shapes are divided into four equal sections just as a normal rugby ball is. This means that you can have your logo and details printed on each panel for amazing eye-catching promotions. Again, I recommend that you do this as it will keep your customers interested in you and your message. Many businesses elect to print their logo on two of the panels and then something like the Rugby League World Cup logo on the other two sides.

Personally, I like to see my customers get creative with their promotional stress balls. If you have company colours that people recognize your company by, then use them. This will help build your brand. Every stress ball can be manufactured in your corporate colours if you have a few weeks before your event.

If this is not the case, you will find that rugby ball stress balls are often held in stock by the big stress products suppliers. They will have them in a range of colours which you can pad print your logo on when express printing is a must. Please note, however, that pad printing is not up to the same standard as transfer printing so if you can plan and order early you will get the best results and it will also usually be less expensive.

Saturday, April 17, 2010

Elon University Athletics Promotional Video

Edited by Sophomore Max Cantor, this video gives you a peak inside the lines of 2006-2007 competition. Part of the School of Communications Sports Broadcasting program SportsComm.



http://www.youtube.com/watch?v=1_TQFxHAYMQ&hl=en

Thursday, December 31, 2009

Fall Football Promotions - Use Promotional Products To Score A Winning Season

Fall is just around the corner, and that means the return to school, shorter days, and of course, football season. Millions of Americans plan to watch their favorite high school, college, and professional teams battle for victory on playing fields throughout the nation. Of course, not everything is decided on the playing field, so if you want to make sure that your business the strongest season possible, you should plan on using promotional products. Let's take a look at some of the ways promotional products can make your football season a success.

Increase Attendance: Few things can give your team home field advantage like having your stands erupt into a deafening roar after a big play. So to get your stands bursting at the seams, you need to use a strategy that people have been using for ages—promotional products. A well designed promotion can advertise the game with the promise of exciting promotional products. No matter what specific product you decide to use, fans will appreciate the idea. Everyone loves free stuff, and you can be sure that your attendance numbers will rise once you incorporate promotional products into your marketing strategy.

Promote Team Spirit: Going to a football game is about more than what happens on the field, it's an experience that brings fans together. When a stadium full of people are rooting for the same team, you know that you are part of a community. By giving out boom boom sticks, cushions, and apparel, you can create team pride and make going to the game more of an event. Fans will be able to easily recognize one another, and it's sure to put people into the game day mindset.

Don't let your team down this football season. Make sure that your stands have more spirit than the competition by using promotional products. Your team will have extra support, and your business will grow as a result!

Friday, December 11, 2009

Promotional Pens - How Football Clubs Can Benefit From Using Promotional Gifts

There are many different ways Football clubs can benefit from using promotional gifts, such as printed pens. Promotional gifts are gifts representing a Club or team name, in order to attract customers and increase the interest of the club. Using promotional pens will help in many ways to do so.

Promotional pens used in the form of advertisement ensure that the Club name is getting around and being seen by everybody. It is common to use personalised pens in settings such as businesses, in shopping areas, or even games of the Club. Also, they can be used as rewards. For example, pens can be purchased by schools and businesses and given away in form of reward for completion of assignments or well-behaviour. Also, they can be distributed at events, or given as incentive. Common examples of this would be at sport events, if you sign up for a credit card, you get a customisable pen. Football clubs can greatly benefit from doing so. In a business setting, the football club could easily leave a box full of promotional pens with various companies in the area, and the pens will eventually circulate out, reaching new potential markets.

People do not generally use or buy pens based on what type of design or writing is on them, they use them as writing utensils. Therefore, somebody is not going to look down and see the football club on the pen, and disregard its use. The pen is going to be used as needed, or distributed to others to use as needed. This generates a new cycle of users which in turn, reaches a new spectrum of potential fans for the football club. Promotional pens are seen as a cheap way of advertisement. It differs from other promotional ways such as making t-shirts, television commercials, and such because the cost is generally cheaper than these. Financially, it is very reasonable to use this form of marketing. Customised pens are also an easy form of advertisement as stated above because the circulation works itself. People give away pens, other people lose pens and find pens, therefore, there is simply no telling where the pen will end up, and where it will turn up. This benefits a great deal to the company because there are many people only semi-serious about Football, so this pen may act as a stepping stone to getting that pen holder to tune in to your games, or possibly purchase some of your apparel. Promotional pens act as a cheap, yet very effective way to mark your Football Club. The reasons listed contribute substantial possibilities of increasing your target market, or bringing new persons to your market.

Promotional pens play the role of an employee buy representing your team everywhere they are seen. They can be customised to your liking and what you feel will most catch the eye of the user.

Friday, December 4, 2009

Customized Athletic Promotional Gifts - School Spirit Idea For Booster Clubs and Athletic Department

Customized athletic promotional gifts are fabulous for boosting school spirit and pumping up a crowd for the big game. Booster Clubs and school athletics departments looking for ideas to generate fan support often turn to customized athletic promotional gifts. Not only do they make excellent giveaways, they can also be used to stock the school's or team's gift shop and raise money for sports programs, equipment and athletic scholarship programs. They can also outfit the team and create a sense of unity and excitement.

The North American Booster Club Association recognizes the importance of athletics and team spirit in the lives of students everywhere. NABCA's mandate is to promote school athletics programs and the parents who work hard to ensure that those programs continue. The NABCA recognizes that sports and athletics "enhances the educational experiences of all kids." Unfortunately, extracurricular sports programs and school athletics courses are in danger of ceasing to exist in many schools in North America. Budget cuts and lack of outside support are the major reasons for the downfall of school sports. Because of this, the NABCA supports the efforts of booster clubs to maintain school spirit in the face of declining financial support and keep school athletics programs intact. One way to help is through the use of customized athletic promotional gifts.

Imagine stadiums of high school football fans waving customized pennants or pom poms in support of the team at the annual homecoming game. Picture pristine practice uniforms complete with team names and logos on each shirt and pair of shorts. Imagine the noise at your school's next pep rally when students are outfitted with customized whistles and noisemakers, all in support of the school team. Whether you're looking for giveaways or need fundraising products, try these customized athletic promotional gift ideas on for size at your next Booster Club meeting:

Noisemakers: Make some noise in the stands with customized athletic promotional gifts like kazoos, clappers, horns and tambourines. With your school's or team's name emblazoned prominently on the side, there will be no doubt about which side you're cheering for.

Sweatbands, wristbands and bracelets: Sweatbands stitched with your team's name are a great accessory for creating unity amongst sports team members. They're also highly practical for both games and practices. Wristbands and bracelets are excellent items to carry in your school's spirit store. Or, simply take orders from students and parents for a spirit-boosting fundraiser.

Practice uniforms or gym strip: Your school's or team's name on shirts, shorts, socks and other athletic wear will let everyone around know that athletic programs are supported at your school.

Jackets and outerwear: The game must go on, even when it rains. Team jackets will keep athletes and fans alike warm and dry on game days when the weather is less than ideal.

Sports/duffel bags: Keep balls, equipment and uniforms together and tidy with a team-logo duffel bag. They're handy for transporting equipment, especially to away games. Drawstring bags are a convenient way to carry shoes or practice clothes.

Best of all, customized athletic promotional gifts are economical. It's important to make the most of your Booster Club's budget. Parents work hard to raise money to ensure that their children will have athletics programs to enrich their lives. Customized athletic promotional gifts let students and fans know that sports are important and that parents, teachers and coaches care.

Tuesday, November 17, 2009

Logo Golf Balls As Great Promotional Tools

Have you ever wondered about a good way to promote your company or your brand name? How about Logo golf balls, printed or stamped with your company logo and/or slogan? When you consider the number of businessmen who play golf, not just socially but during business meetings, it is great way to advertise your product.

Logo Golf Balls are Popular Promotional Items

Logo golf balls are simply golf balls with logos applied. These are available either from stock with your favorite football, baseball or basketball team logo or with the logo of the golf ball manufacturer. Logo golf balls can be also be purchased off the shelf with the logos of a wide variety of companies such as fashion houses, but they are also used as promotional items with your own company’s logo.

Golf is the world’s most popular means of business partners and competitors meeting in a social atmosphere and therefore must be one of the best ways to advertise your company. Logo golf balls are the most popular corporate advertising media in North America, Europe and Asia and you could do worse than jump on the bandwagon.

Your Competitors Do It – Join Them!

You can have your company logo printed or stamped on golf balls from the manufacturer of your choice. If your competitors are using logo golf balls as free gifts you can’t afford to be left behind. Whenever you attend trade shows, exhibitions or conventions, you will see personalized products being handed left and centre, advertising and promoting one company or another. These giveaway gifts are frequently essential, not only for the promotion of your company, but also to keep your current customers happy. Logo golf balls, with your company name, are guaranteed to keep that name in the minds of most of your existing and potential customers whenever they use that ball on the golf course.

Have Your Golf Ball Promotion Handled Professionally.

Presentation of your gift is also important. Your logo or company name should also be clearly displayed on the gift box, and in order to have this look completely professional, you should employ a professional company, specializing in logo balls, to look after the whole promotion for you.

By doing so, not only will your logo golf balls look good and be presented well, but they may also be regarded as collector’s items, as many are! Your logo golf balls may be proudly displayed on someone’s shelf or in a display cabinet, increasing the exposure of your company.

So why settle for less that the best possible promotional campaign for your company. Golf is a very popular game among business professionals and an excellent way to get your company name well known by those who matter.

Wednesday, October 7, 2009

Promotional Items - Green is the Way to Go

Environment protection is the latest global mantra and everybody is concerned about the Ozone layer depleting adding to global warming. The merciless destruction of the rain forests and other forests in the tropics is a great cause for concern and as global citizens; we need to play our part in stemming this rot. Corporations have been extolled to participate in many Go Green initiatives and while some of them have extended full support, others have not been so forthcoming. It is therefore imperative that this movement is fully supported by not only companies but also people like you and I as it is our future generations that will bear the brunt of an ecosystem ravaged beyond repair.

One initiative that can make a difference albeit in a small manner is the gifting of promotional items. If we can integrate the Go Green mantra into this practice, we can send out a positive statement to many people and spread the message through these types of giveaways. A very popular and famous green character is the frog and they have been known to be the true green denizens of this ecosystem. So why not make this as our mascot or motif to foster this campaign to go green as people will relate to them better and conveying the "Go Green message becomes more meaningful with the presentation of green frogs.

We can start by leaving a green frog at hotel rooms with some written material on the advantages of conserving water, the deleterious effects of detergents and the need to save electricity. The company insignia can be imprinted on the frog as well as on the literature to get good brand exposure as hotel rooms play host to a variety of visitors all year long and our brand gets noticed for espousing an initiative that is for the general good of the ecosystem.

Imprinting your logo on the frog is an innovative way to convey a message in a more direct manner and will hopefully serve its purpose. As with other giveaways, we can customize the shape of these green frogs depending on the flavour of the season and make it topical for better acceptance. So we can have a Santa Claus Frog made of rubber or a Football one suiting the upcoming games or even shapes related to themes for the beach.

The above items do not cost an exorbitant amount and can be ordered in fewer quantities to be distributed just to selected people, whom we feel will be open to such thoughts and will also act on them. The same promotional items need not always be distributed to everybody and we can certainly exercise discretion on this. Some amount of planning and knowing our business associates and customers well enough is a mandatory element before going ahead with the ordering of such items.



Lottie Carrot works in the promotional items industry for Argon Promotions, the leading company in terms of innovative business gift ideas. Lottie works closely with businesses to help market their products and services by providing information and help in the selection of suitable promotional items for their advertising campaigns.