FSD: Football vs Norwich

Highlights of St. John Fisher's football contest with Norwich University. Originally aired on Fisher Sports Desk, 10.18.07.



http://www.youtube.com/watch?v=CZzaFpqcN1w&hl=en

Hot Iron/Scottish American Football Webzine 2008

This is the new promotional video for Hot Iron/Scottish American Football Webzine and the sport of American Football in Scotland. For more information, go to www.hot-iron.co.uk



http://www.youtube.com/watch?v=zwgyExq9zR4&hl=en

Marketing Lessons from the Business of Football

People don't go to football games to watch football. Oh, a few people do, but not enough to come close to filling the stadium. To find out who the pure fans are, you'd have to do away with the video screens, the mascots, the cheerleaders, the halftime shows, any foods more exotic than hot dogs, soft drinks and peanuts, and then see who's left in the stands. Would you still buy a ticket?

Football is more than a game; it's also a business. The business of football has grown because the promise included with each ticket has grown to appeal to more than just the pure fans. Does your business cater solely to your pure fans? If so, you're sitting on a tremendous growth opportunity.

No One Wants Your Product

We forget that people don't really want our product; they want what they can do with our product. Take coffee as an example. If we focus on the coffee itself, it's easy to get caught up in the price per pound or per cup, and the qualities that make coffee taste good or bad. Yet when we think about what we can do with the coffee, those factors become almost insignificant.

The place where coffee is served (the coffee shop) becomes the backdrop for a social event with friends or business acquaintances; the price of the coffee becomes insignificant. Perhaps coffee is the warm, comforting friend that accompanies us on our journey into the new book we just picked up at a Barnes and Noble book store. Whenever we buy coffee or football tickets or your product or service, we are buying much more than what the label on the package indicates.

Get a Feel for the Game

Football organizations discovered long ago they can enjoy significant boosts in business by looking at all the ways to serve their customers during a football game. By expanding the core product -- the game on the field -- to appeal to a larger audience, their market grows beyond the pure fans to include their spouses, other family members and their friends. In the process, football organizations enjoy multiple up-sell opportunities while engendering customer loyalty that keeps fans coming back. You don't have to love football to love going to a football game.

While your product or service may not be as flashy and exciting as football, you can apply football's marketing lessons to improve your market share, revenues and profits. If you don't, you risk seeing your sales fall flat and watching business go to your competition. If companies can apply these marketing principles to a product as simple as coffee, you can win using these strategies, too.

Unfortunately, we may be too close to our product to successfully apply these principles. We likely know the features and benefits of our product inside and out, and understand all the things our customers can do with our product. What's more important is that we step back and work to understand how people feel while using our product. Find out the feelings your customers associate with using your product or service, and then think of ways to give them more of those feelings. Here are three ways you can do that.

1. Ain't I Social!

Many people use a product or service as an excuse to get together with other people. Football tickets, coffee shops, birthday cakes, bowling leagues - people may buy these products solely to enjoy the feelings they get when they're experiencing them with other people.

Think of ways to get people who share a common interest in your product or service to socialize around it. Consider:

*** Conferences

*** Online chat rooms

*** Reunions

*** Rallies

*** User groups

*** Advanced training sessions

*** Charitable work

Any event, really, can be the perfect excuse for your customers to gather and experience the great positive feelings that will generate customer loyalty and keep them coming back for more.

2. Make it Memorable

When customers have a good experience with your product, they'll want to repeat it so they can recreate those good feelings. Ideally our customers will talk about their experience with their friends and associates long after the experience is over. You can extend the power of this word of mouth effect. Help your customers remember their positive feelings long after the experience that created them is over.

Memories are heightened when emotions are involved. The stronger the emotions, the stronger the feelings, the longer and more powerfully we remember them. At football games we watch instant replays of key moments; the turning points and dazzling plays worth remembering. We buy programs that allow us to engage at a deeper level with the personal aspects of the players. Sometimes we're provided with heart-stopping opportunities to win prizes. Souvenirs allow us to take the football game home with us; we can relive the feelings we had at the game simply by looking at or holding our souvenir.

Get your customers emotionally involved so they'll long remember the positive experiences they have with your product or service.

*** Provide mementos.

*** Give them a chance to win something.

*** Deliver a nice surprise they don't expect.

*** Give them moments with industry celebrities.

*** Take pictures, especially of them, to give them vivid reminders of the great experience they had.

Do these things, and they'll do business with you over and over again.

3. Include the Fringe

Around your core customers -- the pure fans -- is a fringe of secondary customers you can easily access. These secondary customers may be spouses or friends of your core customers who are easily reached through viral marketing. Give thought as to how to provide for their social needs and create positive, memorable feelings that will encourage them to try you once and then come back again and again.

The football business has this figured out. The football lovers in a household have an easier time getting to games when their non-football-loving spouse is eager to go with them. That's why a football ticket provides so much more than the game these days. While marketing the game to pure fans is a simple endeavor, football becomes a much better business when the offer is expanded to include the social and emotional aspects that appeal to the secondary market. For example, the Super Bowl has become more of a party than a game. People plan for and look forward to the huge social event that engulfs this championship game. Millions watch the Super Bowl on TV, yet few watch it alone.

Get in touch with your market and work to understand who your secondary customers are. Coffee shops gladly sell tea and soft drinks so their "regulars" can easily bring along their non-coffee drinking friends. Expand your marketing to include these secondary customers and you can boost your sales revenues by 50% and more.

The Game of Change

Football as a game hasn't changed much over the decades. The proposal to permit challenge flags supported by video review was carefully debated by National Football League (NFL) officials before its adoption, all because the League knows this; never alienate your pure fans. They are the bedrock of your business. Keep delivering the solid, consistent product that keeps them coming back for more.

Don't focus on improving your product. Instead, focus on improving the product experience. Once you understand the positive feelings your customers experience by using your product or service, look for ways to extend that experience. Sure, cream and sugar go with coffee. But so does a soft chair and soothing music. So does a well-written book of fiction. So does a table surrounded by family or friends.

Football is a game and it is a business. Look at your business like a game. How does it feel to do business with you today? Make your business social. Make it memorable. Make your business the game your customers are eager to play.

Fitzroy Football Club V Whitefriars 1st Semi Final 2009

Fitzroy and Werribee will battle it out next weekend for promotion to C Grade for 2010 and the right to take on Rupertswood in the 2009 D1 Grand Final after Fitzroy smashed Whitefriars by 78 points in the first semi-final. The Seniors played in windy and cold conditions at Central Reserve in Glen Waverley. The Roys came up against a Whitefriars team which had defeated us twice during the home-and-away season. Final scores were Fitzroy 19-16-130 defeated Whitefriars 8-4-52. The Roy's started strong maintaining an aggressive approach on winning the football. Our defence operated well and we were able to cause Whitefriars to turn the ball over giving us opportunities to go forward and score. It was an impressive team display in the first half. Fitzroy went into the half time break having kicked 9.10 against Whitefriars 1 goal 1 behind. The team came out and played well in the third quarter keeping Whitefriars to limited forward opportunities, but Whitefriars were taking these opportunities and began to put some scoreboard pressure on us. Matthew Biggs chipped in with a timely goal late in the third quarter to steady the team. It was a tight quarter, but Fitzroy won this one as well. Ross Borland had a day out in difficult conditions with the wind gusting throughout the day - he finished with 8 goals and had assistance from Milos Zika kicking 3, Andrew Seddon and Oliver Stolz with 2 and 1 goal to each of Matthew Biggs, Conor Dullard. Matthew Mackay and a cracking checkside goal from James Taylor. The best for Fitzroy - The whole team! It was a proud day for all Fitzroy supporters who witnessed a united team performance, with players prepared to get in for the hard ball and to back up and support their team mates. The Preliminary Final will be played this Saturday against Werribee, who Fitzroy defeated in Round 14 by 5 goals at the bees home ground earlier in the season. All supporters are encouraged to get along to St. Bernard's College (Gate 8 Hampton Rd. West Essendon, Melway map 27 J3) for the 2pm game as the boys aim for a grand Final birth and elevation to C Section for 2010. GO THE ROYS!



http://www.youtube.com/watch?v=Qr-C91fHx9Y&hl=en

Freestyle Football Team SDW PV 1

フリースタイルフットボールチーム蹴流波 -Sur De Wave- Promotion Video 1 TOYAMA, 34 www.geocities.jp MUSIC (C)SHADOWS OF SHADOW by Yuji Kadooka



http://www.youtube.com/watch?v=UuyTrczDS_4&hl=en

Heroes Super Bowl Commercial - Football Promo - in HD

***FOR THE VERSION WITH PROPERLY MATCHED AUDIO, PLEASE GO TO www.youtube.com *** A Super Bowl ad featuring the stars of NBC's "Heroes" against real life football stars. For the non football literate, the 'hero' at the end is John Elway (en.wikipedia.org



http://www.youtube.com/watch?v=frFf909PWwg&hl=en

London Programme - The Ups & Downs of Barnet Football Club

Shown on 16 April 1993, The London Programme was a documentary following Barnet FC during a tumultuous period of the clubs history in the lead up to our promotion to League 1. Featuring all the clubs heroes and villains from Barry Fry, Stan Flashman and even an interview with Steve Percy. This is the first 5 minutes of the documentary.



http://www.youtube.com/watch?v=GLPhLUb7t6o&hl=en

Fall Football Promotions - Use Promotional Products To Score A Winning Season

Fall is just around the corner, and that means the return to school, shorter days, and of course, football season. Millions of Americans plan to watch their favorite high school, college, and professional teams battle for victory on playing fields throughout the nation. Of course, not everything is decided on the playing field, so if you want to make sure that your business the strongest season possible, you should plan on using promotional products. Let's take a look at some of the ways promotional products can make your football season a success.

Increase Attendance: Few things can give your team home field advantage like having your stands erupt into a deafening roar after a big play. So to get your stands bursting at the seams, you need to use a strategy that people have been using for ages—promotional products. A well designed promotion can advertise the game with the promise of exciting promotional products. No matter what specific product you decide to use, fans will appreciate the idea. Everyone loves free stuff, and you can be sure that your attendance numbers will rise once you incorporate promotional products into your marketing strategy.

Promote Team Spirit: Going to a football game is about more than what happens on the field, it's an experience that brings fans together. When a stadium full of people are rooting for the same team, you know that you are part of a community. By giving out boom boom sticks, cushions, and apparel, you can create team pride and make going to the game more of an event. Fans will be able to easily recognize one another, and it's sure to put people into the game day mindset.

Don't let your team down this football season. Make sure that your stands have more spirit than the competition by using promotional products. Your team will have extra support, and your business will grow as a result!

A Superbowl Party of Football Cheer

Spectator sports are a favorite past time of people all over the world; football and its granddaddy championship game, the Superbowl, is probably one of the most watched event. The game of football has been in existence since the 1800s, but the Superbowl has only existed since January 15, 1967. The playoffs, which precede the Superbowl, are big games, but even people who don’t watch football during the rest of the season look forward to the big game. The Superbowl has become one of the biggest events for family and friends to get together.

Since the Superbowl features the two best teams in the NFL, it is very likely that the partygoers will share in their desired chosen winner of the game. In this case, purchasing a decorations and accessories package that includes banners, plates, napkins, and party favors is a great idea. Everyone can wear jersey or other gear of the football team. If the guests are rooting for different teams, decorating can be a bit tricky, but still doable. If the area where the game will be watched is large enough, an idea for decorating for both teams is to have separate banners and use plain cups and plates in the colors of the respective teams.

Food is usually a significant part of a Superbowl party. The big game is typically held some time between lunch and dinner hours. Balancing the food offerings with snacks and a filling entrée is recommended. Chips and dip, Buffalo wings, veggie or fruit trays, and finger sandwiches are great snacks for a Superbowl party. For a main entrée, nachos, chili, and similar filling, but light meals are a good idea. Beverages of all kinds are typically served at Superbowl parties. Beer is the staple, but wine coolers, and non-alcoholic beverages should be easily accessible for mixed crowds. Once the party is set up, all that is necessary is for the game to begin!

2008 City League All-Star Football Game Promo

June 28th, 2008 Northland High School Columbus, Ohio 3pm



http://www.youtube.com/watch?v=ZjntA2mJgME&hl=en

Promotional Pens - How Football Clubs Can Benefit From Using Promotional Gifts

There are many different ways Football clubs can benefit from using promotional gifts, such as printed pens. Promotional gifts are gifts representing a Club or team name, in order to attract customers and increase the interest of the club. Using promotional pens will help in many ways to do so.

Promotional pens used in the form of advertisement ensure that the Club name is getting around and being seen by everybody. It is common to use personalised pens in settings such as businesses, in shopping areas, or even games of the Club. Also, they can be used as rewards. For example, pens can be purchased by schools and businesses and given away in form of reward for completion of assignments or well-behaviour. Also, they can be distributed at events, or given as incentive. Common examples of this would be at sport events, if you sign up for a credit card, you get a customisable pen. Football clubs can greatly benefit from doing so. In a business setting, the football club could easily leave a box full of promotional pens with various companies in the area, and the pens will eventually circulate out, reaching new potential markets.

People do not generally use or buy pens based on what type of design or writing is on them, they use them as writing utensils. Therefore, somebody is not going to look down and see the football club on the pen, and disregard its use. The pen is going to be used as needed, or distributed to others to use as needed. This generates a new cycle of users which in turn, reaches a new spectrum of potential fans for the football club. Promotional pens are seen as a cheap way of advertisement. It differs from other promotional ways such as making t-shirts, television commercials, and such because the cost is generally cheaper than these. Financially, it is very reasonable to use this form of marketing. Customised pens are also an easy form of advertisement as stated above because the circulation works itself. People give away pens, other people lose pens and find pens, therefore, there is simply no telling where the pen will end up, and where it will turn up. This benefits a great deal to the company because there are many people only semi-serious about Football, so this pen may act as a stepping stone to getting that pen holder to tune in to your games, or possibly purchase some of your apparel. Promotional pens act as a cheap, yet very effective way to mark your Football Club. The reasons listed contribute substantial possibilities of increasing your target market, or bringing new persons to your market.

Promotional pens play the role of an employee buy representing your team everywhere they are seen. They can be customised to your liking and what you feel will most catch the eye of the user.

Football Manager Live trailer (clean)

A non-sweary version of the trailer for the new Football Manager Live massively multiplayer football management game, from Sports Interactive. For more info about the game, please go to www.footballmanagerlive.com



http://www.youtube.com/watch?v=jT2gTyVrn1U&hl=en

Stanford Football : 11/14/2009 : Stanford vs. USC Highlights

Stanford Football : 11/14/2009 : Stanford vs. USC Highlights. Visit gostanford.com for more Stanford Athletics Video!



http://www.youtube.com/watch?v=s1PMfySh5hA&hl=en

Gary Lineker Football Shirts Trail - We Support Your Team! - BBC Sport

www.bbc.co.uk BBC Sport's latest video promoting our football coverage across TV, radio, online, red button and mobile. We Support Your Team!



http://www.youtube.com/watch?v=ned3a_tkX_8&hl=en

Carmel Corsairs Football 1st Round Promo

Carmel Corsairs 1st Round Promo Football 2007 HIGHER VERSION is Below-- CLICK ON LINK MAY TAKE TIME TO LOAD-- BEST QUALITY BELOW-- PLEASE BE PATIENT www.stickypod.com



http://www.youtube.com/watch?v=pGzuDbTJmbw&hl=en

Unique Freestyle Football Skills - J.P.A

My official promo and demo video for the first part of 09, next video will be released around december so this is all you get for a long time so enjoy xD calcio soccer freestyle ball football freestyle best tricks freestyler freestyle street lp live performance fx part5 patw combo palle...



http://www.youtube.com/watch?v=YS6WDN4hlmE&hl=en

Football Laws - Booking a Player For Goal Celebration

Football referees are now instructed to book players who celebrate excessively after scoring a goal. This rule is not welcomed by most people within the game. It does not take into account the emotion involved when a professional football player scores what could be a vitally important goal for his team. At the end of the season it could be the difference between promotion, relegation or winning a trophy.

There are many areas where football laws and officiating could be improved. Booking a player for goal celebration is quite pointless and invariably leads to players being shown a yellow card or even a red card if it is the second caution of the game. Most experts would agree that the punishment does not fit the crime. Far worse offenses often go unnoticed or unpunished.

When the ball hits the back of the net the supporters feel sheer joy and elation and that is putting things mildly. If it is like that for the football fans then it must be an even better feeling for the player himself. Football players are human beings rather than robots who are devoid of any feelings. It is a purely instinctive reaction that is perfectly natural and harmless. It is part and parcel of football wherever it is played in the world.  

The various football governing bodies argue that it is wrong for players to remove their shirt whilst celebrating a goal. This is a petty argument and betrays a lack of understanding of the emotion and intensity involved in top class professional football. The people that come up with such pointless rules have probably never played the game professionally. Perhaps they watch games from the comfort of an executive box.  

Booking a player for goal celebration is one rule that the majority of football enthusiasts would like to see scrapped. If players and supporters can no longer enjoy the unique emotion that a goal delivers then something is seriously wrong with the football laws. As long as the player does not jump into the stand amongst the supporters then safety is not an issue. The players and spectators should be allowed to enjoy their brief moment of glory.

Aussie Rules Football Promo

Aussie Rules Football Promo



http://www.youtube.com/watch?v=X_hqosNvv5E&hl=en