Name recognition brings back memories. People will remember an individual’s name before they remember the name of their business. This simple fact can gain your business recognition, and give your business the Brand Identity necessary to move into profitability.
So, what’s your name? Is it brandable? Do you have a signature that captures the eye? Is there balance, fortitude, and self gratification in your signature? The list goes on… How many people do you know who recognize your name? What does it mean? Can you identify a thousand people who recognize your name?
By the time most of us reach thirty, there are at least a thousand people in our circle of acquaintances. Of that one thousand people, most know your name, few know what you do, and even fewer have any idea what your business is. On the Internet, recognition is power.
The impact of name recognition on a product, or even simply the use of a personal name on a product can get your product into the market with power-charged identification. Whether your name is highly recognized or not, your signature has value.
Everyone in this generation knows who John Elway is, and why his name is scrawled across the sign of an auto dealership in Denver, but just down the road a piece is another dealership, Phil Long. I may be nuts, but I don’t remember who the heck Phil Long is. But to me, his signature on the sign says he stands behind his product. Whether he was a football player, or a third base man make me no never-mind, but I feel confident walking under his sign and selecting a vehicle from the lot, because I know there’s a real person backing up the product. How do I know? His signature is on the sign. I’ve never met him.
Maximize the Recognition Factor of your Signature Brand. Sign your name on your product. Paul Newman does it. John Wayne did it. Our money is stamped with a name, and the most effective means of transporting information is a signed document. Stamp your Identity on your Business and maximize the recognition factor of name Identification.
