There are many different ways Football clubs can benefit from using promotional gifts, such as printed pens. Promotional gifts are gifts representing a Club or team name, in order to attract customers and increase the interest of the club. Using promotional pens will help in many ways to do so.
Promotional pens used in the form of advertisement ensure that the Club name is getting around and being seen by everybody. It is common to use personalised pens in settings such as businesses, in shopping areas, or even games of the Club. Also, they can be used as rewards. For example, pens can be purchased by schools and businesses and given away in form of reward for completion of assignments or well-behaviour. Also, they can be distributed at events, or given as incentive. Common examples of this would be at sport events, if you sign up for a credit card, you get a customisable pen. Football clubs can greatly benefit from doing so. In a business setting, the football club could easily leave a box full of promotional pens with various companies in the area, and the pens will eventually circulate out, reaching new potential markets.
People do not generally use or buy pens based on what type of design or writing is on them, they use them as writing utensils. Therefore, somebody is not going to look down and see the football club on the pen, and disregard its use. The pen is going to be used as needed, or distributed to others to use as needed. This generates a new cycle of users which in turn, reaches a new spectrum of potential fans for the football club. Promotional pens are seen as a cheap way of advertisement. It differs from other promotional ways such as making t-shirts, television commercials, and such because the cost is generally cheaper than these. Financially, it is very reasonable to use this form of marketing. Customised pens are also an easy form of advertisement as stated above because the circulation works itself. People give away pens, other people lose pens and find pens, therefore, there is simply no telling where the pen will end up, and where it will turn up. This benefits a great deal to the company because there are many people only semi-serious about Football, so this pen may act as a stepping stone to getting that pen holder to tune in to your games, or possibly purchase some of your apparel. Promotional pens act as a cheap, yet very effective way to mark your Football Club. The reasons listed contribute substantial possibilities of increasing your target market, or bringing new persons to your market.
Promotional pens play the role of an employee buy representing your team everywhere they are seen. They can be customised to your liking and what you feel will most catch the eye of the user.
