Environment protection is the latest global mantra and everybody is concerned about the Ozone layer depleting adding to global warming. The merciless destruction of the rain forests and other forests in the tropics is a great cause for concern and as global citizens; we need to play our part in stemming this rot. Corporations have been extolled to participate in many Go Green initiatives and while some of them have extended full support, others have not been so forthcoming. It is therefore imperative that this movement is fully supported by not only companies but also people like you and I as it is our future generations that will bear the brunt of an ecosystem ravaged beyond repair.
One initiative that can make a difference albeit in a small manner is the gifting of promotional items. If we can integrate the Go Green mantra into this practice, we can send out a positive statement to many people and spread the message through these types of giveaways. A very popular and famous green character is the frog and they have been known to be the true green denizens of this ecosystem. So why not make this as our mascot or motif to foster this campaign to go green as people will relate to them better and conveying the "Go Green message becomes more meaningful with the presentation of green frogs.
We can start by leaving a green frog at hotel rooms with some written material on the advantages of conserving water, the deleterious effects of detergents and the need to save electricity. The company insignia can be imprinted on the frog as well as on the literature to get good brand exposure as hotel rooms play host to a variety of visitors all year long and our brand gets noticed for espousing an initiative that is for the general good of the ecosystem.
Imprinting your logo on the frog is an innovative way to convey a message in a more direct manner and will hopefully serve its purpose. As with other giveaways, we can customize the shape of these green frogs depending on the flavour of the season and make it topical for better acceptance. So we can have a Santa Claus Frog made of rubber or a Football one suiting the upcoming games or even shapes related to themes for the beach.
The above items do not cost an exorbitant amount and can be ordered in fewer quantities to be distributed just to selected people, whom we feel will be open to such thoughts and will also act on them. The same promotional items need not always be distributed to everybody and we can certainly exercise discretion on this. Some amount of planning and knowing our business associates and customers well enough is a mandatory element before going ahead with the ordering of such items.
Lottie Carrot works in the promotional items industry for Argon Promotions, the leading company in terms of innovative business gift ideas. Lottie works closely with businesses to help market their products and services by providing information and help in the selection of suitable promotional items for their advertising campaigns.
